Indian e-retail has attracted billions of dollars worth of funding recently – a feat offline modern retail hasn’t been able to match. How does this make life difficult for Offine Retailers ??? Organised Retail itself stands at 8% of the overall retail sector. PwC predicts its share will grow to 30% in 2024 and 50% in 2034. Do you really see that Happening ?

E-commerce and E-Retail refers to Online Shopping which includes Business-to-Business (B2B) and Business-to-Consumer (B2C) sales. Traditional Business Models are rapidly changing face and Marketplace by going to the Virtual Marketplace via Internet or Social Media Platforms. E-Retail trends in 2015 will define how you will shop in the future, right from the mode of shopping, trends, needs and taste of customers, lot of drastic changes in terms of shopping experience are expected in 2015.

Last few years marked out many merchants venturing into Omni-channel Retailing and trying out E-Commerce, Social Media and Affiliate Marketing Strategies to promote their Business and make their presence on Virtual Marketplace of E-Retail and E-Commerce. In 2015, Social Networks will serve as Opinion Building and shopping platforms. Loyalty-wise, the points-for-purchases model will no longer be effective, smart retailers will find additional ways to make each customer’s experience unique and memorable and most effective way to do that will be extended focus towards Customer Loyalty Programs. POS Technology, Beacons, Wearables, Augmented Reality, and 3D Printing will be the Future Experimentation with Technology. Large Sized E-commerce companies will set up offline shops and kiosks and enter into brick-and-mortar model by opening physical stores. Localization will be more important than ever wherein the Merchants that customize their stores and merchandise according the needs of their local communities will find great success in 2015. Mobile will show no signs of slowing down next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey.