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Ecommerce and Eretail Future Trends and Scope in India
Key driving Factors for the Growth of Indian E-Commerce have been: Increasing Broadband Internet and 3G Penetration. Growing Living Standards Availability of much Wider Product Range Busy Lifestyles and Lack of Time for Offline Shopping Increased usage of Online Categorized Sites Evolution of the Online Marketplace Model with Websites like eBay, Flipkart, Snapdeal, etc.
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Govt Allows 100% FDI in E-commerce and Defines Marketplace Rules
Indian Government on March 29th, 2016 made an announcement, allowing 100% Foreign Direct Investment (FDI) in Online Retail of Goods and Services under the so-called “Marketplace Model” through the automatic route, seeking to legitimize existing businesses of e-commerce companies operating in India. It also notified new rules which could potentially end the discount wars, much to the…