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Twitter Marketing and Promoted Tweets to Boost Sales
Promoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste. In addition, the company announced a new program for brands to track the offline sales impact of their Twitter ads. There were three key findings in a Twitter-sponsored study by Datalogix on promoted tweets,…
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Six Principles of Great Content Brands
Source: Doug Kessler January 28, 2013 You’ve probably noticed that there’s an awful lot more content out there this year than there was last year. Project similar growth in the next year or two, and you’re looking at an Atlantic-and-a-half of new content, all begging for you customers’ attention. On the one hand, it’s a good…