Social Media Followers especially Facebook Likes and Twitter Followers is increasingly the benchmark of Popularity of the Brand. But sometimes to achieve the Followers and Likes, companies just for the perception of popularity are focusing to get the Followers and Likes through number of strategies where the same can be actually purchased.

While identifying “Fake Fan” details on Facebook is not quite as simple, one can still put multiple data elements together to make a pretty good judgement call on the authenticity of their proclaimed Community or Brand.

So next time you come across any Facebook Page just don’t get confused with the total number of Likes on the Page but on the Interactivity on the Page. Number of Followers “Talking About” on the Page actually suggests how interactive the audience is with the Brand. The “Talking About” and “Engagement of Fans” in Posts actually suggests if the Likes and Fans were actually genuine.

Building a Brand or Community takes time, trust and investment. Purchasing Fake Fans is cheating, unethical, wrong and over and above its also in direct violation with Facebook terms and conditions. The best practice to see real success in Social Business is by Investing in people.

How to Identify Fake Fans on any Facebook Page or Community:

• Verify Source City / Location and Age of the Fans.
• Click on the Number of Likes on the Page via the Box underneath the Facebook page cover photo. Check out Insights for the Page
• Check out who actually is “Liking” the Daily Posts and Content
• When Did Their Fans Become Fans