CII Industrial Innovation Awards is the recognition & celebration of Innovative Indian Enterprises across Industry Segments. TrackNext has been selected at “CII Industrial Innovation Awards 2015” as an Award Participant for 2nd Level, Jointly Organized by CII (Confederation of Indian Industry) and Ministry of Skill Development and Entrepreneurship to be held at Hotel Le-Meridian, New Delhi on 8th October 2015.
TrackNext, “Business Social Network” founded in 2015 by Mr. Ankit Verma, with a Vision to Deliver an Interactive Next Generation E-Networking Interface, where Social & Professional Networking will not just be about Connecting People, Identifying the Opportunities in Jobs, Making Connections or Posting Updates but Extent to Next Level Enveloping E-Commerce, Business / Start-Up Consulting through Mentorship, Managing Business or Professional Profiles Efficiently with Extended Privacy and Advertising with Higher ROI & Reach-Out. TrackNext’s Innovative Business Plan and Vision is complimented by the market opportunity in India, Favouring Startup and Entrepreneurship Ecosystem developing in India and its highly experienced and dynamic team as the prime asset with Mr. Amardeep Kaushal (Chief Marketing Officer), Mr. Ashu Gaur (Director: Strategy Planning), Ms. Komal Chauhan (Head: Corporate Communications) and Mr.Saurabh Sarkar (Chief Operating Officer) in Core Management and Strategic Planning Board of TrackNext.
In Second Quarter of 2015, TrackNext within 6 months of its inception, partnered with Several Events Including GMIC, CYPHER, InnoFest, World Demo Day, Google India Summit, Startup Weekend, Drupal Camp IIT Bombay, TiE-Delhi NCR, Zest Fest, Empowering Entrepreneurs, VAS Global, Entre-Yug, Master Plan IIM Ahmedabad, Franchisee India Expo etc. which were attended by Entrepreneurs, Corporate, Professionals, Startups and Intellectual Experienced Minds of the Industry.
TrackNext Business Plan Targets Differential Market Growth along with acquiring Cross Platform Users. “To create a niche for itself in market not only user acquisition is our main target but more important will be focus on retaining the users so as to increase the active user count on TrackNext, for which we are coming up with a plethora of Functionality, Innovative Tools and Features both for Professional Networking Users as well as Business Owners, Startups and Entrepreneurs, which empowers them with an interface to promote and develop their business through TrackNext Platform”, as quoted by Mr. Ashu Gaur (Director: Strategy Planning, TrackNext).
Current User Base of TrackNext includes Entrepreneurs, Professionals, Start-ups and SME’s. Though currently “Service Industry” users are the main segment of Trackers but with launch of Innovative Tools for Business Promotions for B2B, B2C and E-commerce businesses in its beta launch planned for December 2015, we aspire to acquire more of B2B/B2C Business Houses, E-Commerce Start-ups and SME’s.
“Currently India has approx 60 million of MSMEs which contributes near about 42% to the Indian GDP and out of which 90% of MSMEs are not online. Which is a huge number to address and tracknext.com will provide these 90% of MSMEs a platform to go digital at zero cost and will get free automated SEO for their businesses. This will generate the possibility of generating proper business leads and connecting them at the same platform.”, as quoted by Mr. Amardeep Kaushal, Chief Marketing Officer.
Statistics indicate that India is one of the youngest countries in the world with 50% of population below 25 yrs. and 65% below 35 yrs. which clearly indicates the scope and potential of social media in India. Statistics and Market Perception towards Social Networking corresponds to Facebook, as leading Social Networking Platform for which India has 2nd largest user base after US and Linkedin, Professional Networking Platform which has India as 2nd Largest base of users. Both these platforms still managed to penetrate 3.90 and 1.14% of online population respectively followed by Google Plus and Twitter having 16 Million Indian Active Users. The total internet penetration in India is 10.2% only, which leaves ample scope of opportunity for the Internet to grow and consecutively social media to boom in India. Complimenting these figures stands low cost smart phones layers entering the market which makes next generation internet enabled phones and features accessible to the masses.
TrackNext >> Next Generation Social Networking Solution:
- Promoting Business, Product, Services and Campaigns through Hash Tag Parking
- Managing Professional and Personal Dash Board within a Single Network so that Users can manage their Personal and Professional Networks on a single platform
- Business Profile Page for Companies and Start-ups with Free/Paid in-built tools and features to promote their Business in effective and easy way. In-built user interest feature list (Articles, Online PR, Launch etc.)
- Groups and Community Mentorship where Expert Networkers are allowed to collaborate and contribute to manage and grow the Community
- Mentors or Networkers and can seek their valuable guidance or services to promote their Business in more efficient way.
- B2B and B2C user-advertiser preferences are considered at greater extent
- Extending Social or Professional Network beyond Networking tool to Online Marketplace (B2B/B2C), Extended Entrepreneurship and Mentorship Consultancy Platform, Business Promotion Tool and Personal Brand Identity Profiler – One Stop Single Login Solution to Networker’s Needs and Gateway to his Complete Virtual World
Innovation and Vision Behind:
Taking E-Networking to the Next Level where Users can Connect, Maintain their Professional and Personal Dashboard/Contacts, Seek Mentorship, Promote their Profiles, Brand or Business and Next Generation E-Marketplace for Networking users through “Hash Tag Parking” Feature to facilitate B2B and B2C Buyers-Sellers.
- Taking Technology on Global Platform and in lines to “Make in India”, India’s Own Social-Business Network
- Users See Social Networks as Platform to Connect; Businesses as Platform to Advertise and Promote while Researcher and Govt. will get benefitted in collecting Analytics and Trends to frame better Policies and Ecosystem for Business and Social Well Being.
Driving Factors for Success of Venture
- Growth in Market Size
- Increased Penetration of Internet
- Smart phones becoming a necessity and not just accessory
- Global Business Scenario and Opportunities
- Delivering Competent and User Friendly Solution and Advanced Advertising attributes for Business Promotions (Both B2B and B2C)