In February this year, IRCTC has opened a tender to shortlist a white label solution provider for its online retail platform. In White Label Model, the back-end jobs are outsourced whereas the front-end ones are owned by the company itself.

Under the Partnership, Yebhi will be responsible for developing and managing eCommerce platform for IRCTC and also for providing customization on the user interface and storefront design. It will also be managing the B2C supply chain for shipment of product and logistics integration, processing orders, handle warehousing and delivery.

Yebhi.com, which had recently raised INR 60 crore in a bridge round from existing investors, is a fashion and lifestyle eCommerce company working on an affiliate marketplace model. It is offering almost 17 categories on its website.