Marketing Trends witnessed a drastic change in its implementation over last 2 decades and is continually changing with the advent of New Age Marketing Techniques and Variations in Customer Behaviour. This fast pace of evolution makes it quite challenging for the organizations to find and implement the right strategy towards the effective business promotion. Furthermore the challenge is worsened by the agencies which are selling the customized products and packages and they categorize their Digital Marketing products into attractive packages. Such packages are meant for ease in selling their own services and somewhere customer’s considerations and vital market or industry statistics are ignored. This may bring some results too, but definitely is not the best alternative or approach.
Future of Digial Marketing and Online Business Promotions may go beyond SEO or SMO, its more about being transparent and deliver the right product, right service and right content to its target audience. While Influential Marketing, Creative Advertising, Content Marketing and Video Marketing took up the foremost lead in Digital Marketing Trends in 2017-18, future marketing tactics will be more focussed towards Conversational Marketing, Storytelling, Quality Video Content Influencers, Chatbots and Personalized Messaging.
Effective Digital Marketing Campaigns of the Future Essentially needs to be more Engaging and Personalized
AspKom Eixil is leading Business Development, Brand Management, Business Consulting and Digital Marketing Agency with a vision to deliver the “Solutions”. The mode of offering Solutions restricts any Digital Marketing agency with the possibility of selling the fixed or discounted priced Search Engine Optimization (SEO), Online Reputation Management (ORM) or Social Media Marketing (SMM) packages but the approach is quite customer friendly which gives them answer to their problems with a customized proposal.
While creating the quote or proposal for promoting the Business, its radius of operations, competition, market trends and target audience statistics is evaluated and based on that a customized action plan and activity roadmap is recommended to the client. With its marketing operations and client base from India and Australia, recently in 2017 the response from Global Markets especially Melbourne, Brisbane and Qatar was encouraging towards this “Solution Approach”. While the company has to compete with Freelancers, Independent Consultants and Low Cost Predefined Service Packages being offered in market, there still is a set of audience which understands the fact that not every business and its requirement fits in the package and there is a strong need of requirement analysis and digital marketing consultancy before the right solution is proposed and implemented.
To Know More about Solutions and Services by AspKom Eixil Consultancy: Click: www.eixil.com
For Inquiry Email: business@eixil.com [India | Australia {Brisbane and Melbourne)]
Content Credits: [Komal Chauhan – Co-Founder and Principal Consultant, AspKom Eixil Consulting Private Limited], Digital Marketing and Online Business Strategy Consultant