Indian Activity Travel Market (Domestic Travel Industry) is around $2 Billion in contrast to global market size, which is around $142 billion. “Online travel has the largest share in Indian e-commerce industry. According to an estimate, it will constitute 71% of the total ecommerce market of Rs 62,967 crore by the end of 2013.

The Indian travel industry is scattered with small and large vendors offering unique experiences, but their services are limited to an area, city or community. In fact, 73% of share of the overall travel Industry in India, which is expected to reach $23 billion by the end of 2013, lies with non digital service providers.

Domestic travel meant religious, pilgrimages, adventure, honeymoon destinations and treading the beaten track. But that’s changing fast. The travel industry is seeing a radical shift in recent times with younger consumers looking for experiences rather than destinations. The Indian online industry has also buckled up to cater to this new segment. Travel sites have started focusing on localised experiences than vanilla sightseeing. Startups are walking an extra mile to bring fresh and innovative ideas to engage users.

Thrillophilia, a website for experiential travel. The three year old marketplace of unique activities, things to do and experiences currently lists more than 900 experiences across 74 cities in India.

The firm did a turnover of Rs 3 crores last year with a growth rate of 200% from past three years. Currently it serves more than 2200 customers a month and is planning to empower local vendors feature on the website to take SMS bookings.

The Bangalore based startup claims that the best sellers on the site are weekend getaway activities from Bangalore, where it is headquartered.