There is a Difference in Branding Strategy for Visibility, Advertising and Promotion which is Specific to Industry, Medium, Trends and Customer’s Behavior and SCOT Analysis can actually make you understand what and how exactly to Project Your Image in Market with Transparency and Clear Vision (Ashu Gaur: ORM Consultant at Aadhar Group)

In today’s competitive market where new players keep on entering the competition with cut-throat competition and expertise, there is always a scope of better strategy to keep you ahead of the competitors. One thing which is permanent in this business environment is “Change” and evolving trends are actually the result of multiple factors, most common is evolving New Technology pushes the shift of audience behavior and interests.

Social Media, Smart phones, Gadgets such as Tablets and I-Pods, which once considered as a luxury now became the necessity.

While making a choice for Branding and Advertising, one has to understand that Branding is a Concept, which involves how to actually create positive perception and recall value of your Company or Product in the audience and market while advertising is a product, where you choose the mediums to reach out your audience. Agencies at times push their product without even considering the fact if the mode is appropriate and right to reach out your audience. A careful SCOT Analysis actually helps your organization to choose the medium, strategy and mode to reach out to your audience with proper message.

Real Estate Industry as an example, which in today’s competitive scenario shows lot of completion and credibility issues is focusing on Print and Outdoor as medium to advertise, which may be good medium for visibility but again puts you in competition where the Strengths and Credibility is not coming out as your outcomes of activity. Advertising campaign still leaves the audience into a confusion of choices available verses suitable choice. Real Estate Campaigns with standard Buzz Words of Assured Returns, Location Advantage, Best Project actually puts the audience into confusions where no company actually coming forward with a clear vision and message to customers – What exactly makes them different from others. Manipulated ORM Strategies on other hand shows managed results in web search where the confusion again is multiplied. In such a scenario, there is strong need of Transparent and Clear Advertising where customers actually can make a choice on basis of their requirement. As most of Realty Clients are looking for Long Term investments, they are primarily looking for Credibility Factors and Delivery of Project is their prime concern. So a Promises to be made and ones to be fulfilled needs to be clear in the campaign, instead of just going for attractive Tag Lines, Creative or Strong PR/Media Coverage which actually can be managed quite easily.