Shri Sitaram Mall, the Dream Project and an Innovative Initiative by Shri Pramod Gupta (Owner: Shri Sitaram Mall) is going to be First of its Kind, Shopping Destination at Kareli (District Narsinghpur ** Narsimhapur), opening in November 2015. This Retail Destination where Shopping for the Local Population of Kareli and People Visiting from Nearby Locations (Gotegaon, Narsingpur, Tendukheda, Gadarwara, Sihora, Salichoka, Barman), will be an Experience for the Residents, with the Modern Facilities and Amenities encapsulated within the Mall such as Banquet Hall, Food Court, Auditorium, Super Market, Ample Parking Space, Fun Zone, Activity Zone and Soon to be Launched Multiplex.
It’s a Vision and Social Insight of Shri Pramod Gupta, who is quite familiar with the local demographics and economical milestones achieved in the region (Kareli and Narsinghpur) in past several years, which made him plan to deliver this world class shopper destination to Kareli. Retail Market of any town defines the Quality and Standard of Living for the People, and keeping in sync with the recent developments and access/penetration of Technology in Tier 2 and Tier 3 cities, now the people from such towns and cities also look forward for the Quality Lifestyle and Easy to Access Facilities, especially the Young Generation which indeed connects Shopping, Dining and Entertainment with the exposure they have got due to connectivity with colleagues from other cities.
“For experimenting towns with population of below 1 Lac, the estimated footfall for Brands and Companies require a strong market research and acceptance before they actually could penetrate the market and get the breakthrough ROI. With Big Cities these figures are tested on prior experiences but there still holds no benchmark to test the potential of Small Towns in India. One positive sign which brands overlook is the less-competitive market, but then with “First Mover Advantage” biggest disadvantage is that its never tried and tested for potential returns. The concept of Launch of Shri Sitaram Mall at Kareli with Carnival will also create a test platform for this potential”, as quoted by Ms. Komal Chauhan (Promoter and Director: Eixil Group). The carnival is being managed by Hello Mark, Marketing Speciality Company based in Jabalpur with prior proven track records of handling successful marketing campaigns for several retail sector clients, which combines their experience to understand the connect between Consumer Demand-Supply.
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