Key driving Factors for the Growth of Indian E-Commerce have been:

• Increasing Broadband Internet and 3G Penetration.
• Growing Living Standards
• Availability of much Wider Product Range
• Busy Lifestyles and Lack of Time for Offline Shopping
• Increased usage of Online Categorized Sites
• Evolution of the Online Marketplace Model with Websites like eBay, Flipkart, Snapdeal, etc.