Content Marketing is Smart, Cost effective trend of marketing and promotions. Real Estate Companies and Brokers essentially focus on Lead Generation and convert more of those leads into sales. Best way for Lead Generation is the strategic combination of Content, Social Media, and Search Marketing.

As per the Online Research Trends over 90 % of Residential Real Estate Buyers use internet to browse through the website, check out construction updates, compare the projects and prices and go through discussion forums to check out reviews. Median age of Home Buyers is 30 Years that in itself clarifies that young generation which is tech savvy will opt for researching over the web before taking their buying decisions.

Facebook and Blogs emerged as major platforms where Buyers get their first impact and impressions. Therefore they act as great platform for personal or corporate branding and increasing referrals through network penetration.

Search Engine Marketing, Pay Per Click Sponsored Adverts on Google or Bing combined with Facebook advertising generates visibility for a Brand or Project. Smart buyers after getting the first impact and impression look for various combinations related to reviews, comments from other buyers, price comparisons, search for alternative bargains etc for which Discussion Forums, Blogs and Discussion Groups play an important part. Marketing is not just about the Quantity of Leads, the positive impact and impression of the Brand even before inquiry arrives, gives more conversions and those can be so called as quality or qualified leads, where already part of sales convincing part is done by positive reviews. So Online Medium can actually boost your Sales by generating cost effective quality leads for your Business.
(Article By Ashu Gaur)