Ashu Gaur | AspKom Eixil

Category: Trends and Analysis

  • Herbal Supplements and Cosmetics

    The Market of “Herbal Supplements” is witnessing a steady growth since the last decade mainly due to the growing awareness among the consumers of the effect of consuming synthetic supplements. Herbal supplements market was not even affected by the financial meltdown even during 2009-10. Some of the major factors driving the market for global supplements…

  • Triumph To Launch Bikes in India by End 2013

    When we first saw the Triumph line-up of motorcycles to be launched in India at the Auto Expo 2012, we and most motorcycle enthusiasts, were understandably excited. Triumph was, at the time, supremely confident and bullish on their India plans, and announced a full complement of seven motorcycles with indicative prices. Of particular note were…

  • Branding, Online Marketing, Reputation Management and Lead Generation Strategies for Real Estate:

    Content Marketing is Smart, Cost effective trend of marketing and promotions. Real Estate Companies and Brokers essentially focus on Lead Generation and convert more of those leads into sales. Best way for Lead Generation is the strategic combination of Content, Social Media, and Search Marketing. As per the Online Research Trends over 90 % of Residential…

  • IRCTC selects Yebhi as its E-Commerce Partner

    In February this year, IRCTC has opened a tender to shortlist a white label solution provider for its online retail platform. In White Label Model, the back-end jobs are outsourced whereas the front-end ones are owned by the company itself. Under the Partnership, Yebhi will be responsible for developing and managing eCommerce platform for IRCTC…

  • How to Calculate Budget for Effective Digital Marketing

    Digital Marketing Budget is calculated as 40% of a total Marketing Budget that is based on of 5% of Total Annual Revenue for B2B, and 15% for B2C Other Factors which depend on the Calculations include Reach (Local, Regional or National); Audience; Competition; Industry But slowly Traditional Marketing Strategies are being replaced by Digital Marketing Strategy because they deliver Higher…