Category: Strategy & Campaigns

  • Competitive Market and Continual Evolving and Changing Trends: How to Keep Your Brand Strategically Well Placed and Positioned

    There is a Difference in Branding Strategy for Visibility, Advertising and Promotion which is Specific to Industry, Medium, Trends and Customer’s Behavior and SCOT Analysis can actually make you understand what and how exactly to Project Your Image in Market with Transparency and Clear Vision (Ashu Gaur: ORM Consultant at Aadhar Group) In today’s competitive market…

  • Creating Successful Brands

    For Creating Successful Brands, it is important to learn how “Culture Shapes Behavior”. Culture is what helps us understand why yoghurt has failed in a country where the default lunch dessert is Dahi-Cheeni…. Or Why the Real Estate Category is offering the Same Hotel like Luxury without the warmth of a Home – and How…

  • Reunion Google Advert Goes Viral

    Google ReUnion (An Emotional Google Search Engine Advertisement) Officially Debuting on Television on Friday, the Commercial Already has been Viewed more than 1.6 Million Times on YouTube. Social Media is abuzz with the Google ad which has touched millions of heart across the country. The advertisement by Google depicts two elderly friends who reunite for…

  • Facebook Likes or Twitter Followers – Genuine vs Fake

    Social Media Followers especially Facebook Likes and Twitter Followers is increasingly the benchmark of Popularity of the Brand. But sometimes to achieve the Followers and Likes, companies just for the perception of popularity are focusing to get the Followers and Likes through number of strategies where the same can be actually purchased. While identifying “Fake…

  • Entertainment Going Hi-Tech in India

    3D, High Definition, Digital, Virtual Reality, 7D: Technology and Special Effects Redefining the Scope of Entertainment Industry for the Hi-Tech and Demanding Audience who need Content, Character and Experience Entertainment Industry always had a winning edge over rest others for its direct connect with the audience and delivering leisure and past time which is actually…