A business is only as successful as it is marketed. Strategic positioning of your brand, affording it the right visibility through the right medium, and reaching out to the right audience and in the most diffusive way possible is the key to success of any local business establishment or a start up. It is therefore imperative to choose the ideal mix of branding and promotion and relay it in as effective a way as feasible to achieve maximum impact.
Unfortunately, this is exactly where nascent organisations and ever some established ones wane and fail to capitalise on the power of marketing. And this is where AspKom Eixil steps in. At AspKom Eixil, we base our market plan for your Brand on novelty and the right perspective. A venture brought forth by Mr. Ashu Gaur, a seasoned professional with years of marketing and brand promotion expertise under his belt, Eixil recognises the strength and potential your brand and translates it into effective marketing communiqué to be disseminated through a carefully chosen media mix to reach the target audience in the most effective way. Mr. Gaur, having an extensive and demonstrable expertise of several years in technical and promotional brand communications, assures a well structured campaign centered on the strengths of your brand, product or services and stanch right through the inception to the execution of the campaign and everything in between.
In today’s age of fast evolving communication channels and ever changing marketing tools, it is imperative to infuse your campaign with the necessary flair and finesse to lend it the impetus, choose the right message for your audience, and opt for the ideal marketing mix to carry this message. As such, the role of a marketing planner assumes that much more consequence. In the words of Mr. Gaur, “The Best Business Promotion Strategy is where you allocate Marketing and Branding budgets…in the right mix, at the right time, in the right way and over the right media.”
While there are several equally important components and facets of marketing, there is an inherent need to discern the ideal blend and employ it the benefit of the organization. For instance, several businesses have shown remarkable success employing referral marketing alone in the embryonic stages. However, in due course this organic growth gives way and collapses. Supplementing organic growth with an impactful and carefully structured marketing campaign can help you rationalize your budgets and work wonders for the success of your organization. Reaching out to the right audience at the right time is all the more important today considering the cut throat competitive environment is business environments. Opting for a singular technique mars the impact of your campaign and hurts your promotion in the early stages itself as without an effective campaign there is a strong likelihood of a significant percentage of your audience not even being tapped or suitably impressed with the brand to encourage sales.
As Ms. Komal, Director, and Promoter of the group, summaries the current situation in marketing initiatives, she observes, “Visibility, Perception, Interaction and Customer Retention are key ingredients of an effective branding strategy. I strongly admire the popular quote: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’ and it is indeed true in most of the cases…….”
To ameliorate this situation and turn marketing into an effective tool for success of an organisation, it is therefore vital for the management to implement changes in their communications to the potential audience. In the words of Mr. Gaur, “Proactive and productive change is something that does not come easy for most people, yet is one of the key reasons people succeed.” To induce this change, there is a need for the right impetus which builds your brand over a period with carefully selected and monitored techniques of marketing and brand promotion.
Under the able patronage and visionary management of Mr. Ashu Gaur, the Founder and Managing Director of the company with over 16 years of comprehensible expertise in Technical Consulting, Internet Marketing, Social Media Marketing and diversification into Brand Management, Strategic Planning and Business Consulting, AspKom Eixil has established its forte in Promotions and Strategy Planning for Real Estate, Hospitality, Travel, Lifestyle, Entertainment, FMCG and E-Commerce industry verticals, with future plans to branch out to Education, Healthcare and Finance apart from various other Innovative Business Concepts. The group currently is making commendable inroads in the fields of Branding, Business Promotions, Start-Up Consulting, Strategic Planning, Business Consulting, Structured Media Campaigns, Reputation Management and Search Engine/Social Media Marketing.