Choosing the promotional activity and develop an overall killer marketing campaign is a challenge for every entrepreneur, small business or local business establishments. While in-general the bottom-line appears to be same for each marketing campaign but in terms of picking the medium and modes, each business is unique with its own preferences.

Biggest challenge business owners face is in terms of deciding the budgets and turnaround time for the strategy to yield the outcomes – Pushing too hard or keeping too slow pace both kills the impact of the campaign. Where the technology keeps on evolving everyday with new tools and changes happening in the business environment, there is absolutely no standard rule or rule-book prototype for business promotions.

Goal of marketing and business promotions is to get visibility and outreach to your target audience (prospective clients). Inquiry and Leads is the byproduct and here lies the basic fundamental difference in Branding and Marketing. A strong Branding creates a positive perception for your Brand which actually gives you more selective, focused and qualified leads; Loosely planned sales campaign may deliver more leads or inquiry but ratio of qualified leads and conversions matter.

Planning a Successful Business Promotion Strategy takes a very structured approach, its like a game of chess where you are having a defined arena (chess-board grid) and competing for greater market-share from your competitors with choice of medium, budget, trends, product quality, price, perception and reviews as the pawns in the game.
Every move matters in this game, may it be your’s or competitor’s, quoted by Ashu Gaur

What’s Right Strategy for your Business Promotions ?

“This is often the common question in minds of business owners and is trickiest to answer. Marketing Agencies, Business Promotion Consultants or Advertising Companies promptly replies to this query with all possible modes of promotions available and the ongoing trends in market, but to me its more complex question, which needs to be responded after examining the various aspects of business, SWOT Analysis and Trends. No two adjacent shops or cafe in market have the same customer base, perception or quality, so the answer is hidden in the above statement, no two business are alike, so how can their strategy could be”, as quoted by Ms. Komal, Co-Founder and Director, AspKom Eixil – Business Promotion and Consulting Company

When it comes for having online presence, I usually come across people quoting that they get more leads through B2B or B2C Portals, Bulk SMS Marketing, Email Marketing etc. Their preference for their own online Branding or Reputation Management is on low priority, as its not delivering equivalent leads to them. To most of business owners Branding, Marketing, Sales everything has a single goal – Generate More Inquiries and Business.
Off-course its true indeed, the eventual goal of all of them is to generate inquiry but the path is different. Creating a strong foundation may be slow, steady and tedious process but by the end its long lasting. Any marketing agency can execute a campaign for lead generation by SMS or Email, Create a Website or Landing Page and Execute Google Adwords or  Facebook Paid Promotion Campaign for Lead Generation.

Promotional Activities for your Business

Product and Service Promotions is direct approach to your Marketing campaign:

• Advertising: Advertise in Newspaper, Magazines, Outdoor Signage, Radio, Online Advertising or Social Media Advertising
• Individual Marketing Efforts, Word-of-Mouth or Referral Sales
• News, Media and PR: Media Releases, Articles, Posts to Print or Online Broadcasting Media (Online PR Sites), Interviews, Explainer Videos for Business
• Direct Marketing: Sending Letters, Emails, Brochures, Catalogue, Arranging Personal Meetings with prospective clients

Is Everything Perfect about your Online Marketing Plan?

Social Media Marketing, Online Marketing in today’s scenario is the buzz-word and every business willing to compete and reach out to its target customers through the online or social networks. To a normal business owner, online means having a Website, Facebook page, Twitter account and some Business Listings – And you are perfectly live for getting online queries. The case is not always true. Online Marketing and Social Media Marketing Strategy needs to be backed up with either exceptionally great product (Cost & Quality Both with Proven Market Reviews) else it needs to be backed with a Great Online Branding, Video Marketing, Creative, Reviews and Testimonials.

Let customers say that your company is great to deal with, have positive online reviews, product or services be rated in terms of quality and price, explained videos or presentations for the message you wish to convey to your audience, and that will create a great Branding, Marketing Campaign and Generate Leads for your Business.

“If you are relying on Broadcast modes (SMS, Email or B2B-B2C Listings) with no Content, Creative, Product, Service Value associated with your Campaign, you are banking upon a pseudo-perception that the business is growing as you have leads. Technology, Market and Trends are changing rapidly and so is the perception, searching or buying behaviour of customers, that by the time this evolution occurs, such strategies may not be able to sustain your campaigns in future….”, quoted by Ashu Gaur – Business Promotion and Branding Consultant