Fun in Shopping (www.funinshopping.com) is an upcoming E-Commerce and E-Retail Brand based in Andhra Pradesh (India) started in 2017 by Entrepreneur Mr. Shaik Sikindar. Strategy of Market Entry will be initiating from the Regional Zones of State of Andhra Pradesh and Telangana, with specialisation in Local or Regional Market Product tie-ups and Expanding PAN India shortly. Apart from Apparel, Lifestyle, Fashion, Appliances (Electrical, Electronics and Kitchen), Home Decor, Home Accessories, Fun in Shopping also focuses towards Handicrafts and Art as a Premium Section and In-Focus Product Category Segment.

For Vendor Tie-Ups, Product Tieups Connect Fun in Shopping Product Selection and Procurement Division at business@funinshopping.com (Manufacturers, Dealers, Distributors, Suppliers willing to Sell Online may Contact)

How Regional Ecommerce is Best Strategy for Market entry Strategy for E-Commerce ?

With Lot of Competition and Price Tag – Offers – Discounts War in Online Arena towards E-Commerce and E-Retail Sector, Most of the Companies entering this segment backed up with Funding, for the Customer Acquisition follows the trends of Highest of the Offers and Discounts they could bargain with the suppliers. This not only makes the equation favourable for the customers to buy from them but simultaneously makes it tough for other business players to compete. But in general this approach is non customer centric and apart from certain products on the portal displayed as Featured Product or Offer Products, rest of the Catalog acts just as filler. Also the Application Window can’t give anything and Everything matching the needs and choice of every individual, so for the entry players, its always better to limit them with Category of Products in terms of Specialisation and make a choice of Products which suits and aligns well with the demands of Regional Market first and expand once the revenues are cash flows are maintained – As Customer Acquisition and Retention in E-Commerce Business is a Structured Approach and a Complex Strategy – Ashu Gaur (Principal Consultant, AspKom Eixil – A Brand Promotion Company)