Real Estate Market, PAN India is facing a challenge of silent phase with a quite slow growth. Being an Non Organized Sector many developers and builders entered in the market in recent few years without proper experience to execute the project, due to which there were over delivery or over commitments, which resulted in lack of trust between Developer-Customer or Situation of Imbalance between Demand-Supply and Delivery.
Real Estate in today’s Sense is a Business Model wherein “Piece of Land” with a “Promise of Construction” and “Marketing and Advertising” is the Ingredient and Customer’s Need or Research is nowhere the consideration, as Quoted by Ms. Komal Chauhan (Promoter and Director, Eixil Group)
If enough of Research on Demand, Cost of Living, Migration, Population Stats and Growth factors were made, or an initiative to upgrade the quality living of people were considered, lot of Tier 2 and Tier 3 Cities still have potential to emerge as the Booming sites for Real Estate.
Foreseeing the Challenges in Real Estate Sector, where everyone is just trying ot promote their product, which in name of location advantage and innovation has already caused lot of nuisance and confusion to the customer, some of the Developers from Mathura, Haldwani, Jabalpur and Noida / Greater Noida have taken initiatives where instead of trying to sell what’s available inventory with them, they will make a cross brand deals and suggest what’s better for the customer.
Pooling in the inventory this way will definitely be going to benefit and regain the trust of customer back where they invest huge amounts and later get struck up.
The Initiative is Conceived by Mr. Ashu Gaur (Founder and Director of Eixil Group) and is being appreciated by the Customers and Developers. Soon it will be launched as another initiative campaign by Eixil Group in Noida, GreaterNoida, Lucknow, Kanpur, Mathura, Agra, Haldwani, Kathgodam, Jabalpur, Bhopal and Indore