Digital Marketing Budget is calculated as 40% of a total Marketing Budget that is based on of 5% of Total Annual Revenue for B2B, and 15% for B2C
Other Factors which depend on the Calculations include Reach (Local, Regional or National); Audience; Competition; Industry

But slowly Traditional Marketing Strategies are being replaced by Digital Marketing Strategy because they deliver Higher Visibility, Strong Recall Value to Brand, Customer Engagement, Interactivity, High ROI and above all Cost Effective. So your ideal marketing plan must involve more inclination towards Digital Marketing Budgets. 2013-14 will mark some of New Start Ups with Innovative Ideas for various industry which will be entirely on Digital Platforms.

Some of the Industries which show high potential of Digital Marketing and Platform includes Lifestyle Products, Health Care and Real Estate.

For More Updates and Information follow Mr. Ashu Gaur (Managing Director, Eixil Group) 

Personal Website: http://www.ashugaur.com

Facebook: http://www.facebook.com/eixilgroup